Advantage reference Nicole's Figma, Blue chip Advantage Website
Home, About, Fund overview and Contact at half size. The emails borrow their shapes, colours and type from these.
Blue Chip email templates
Rebuilt in the grammar of the Blue Chip Advantage site design: navy blocks, sentence case Montserrat, photographs with the headline over them, heading left and body right, big light numerals on hairlines, outline pills, the four black and white squares, the B mark cut from a photograph. Every word is the client's own from the August 2026 issue and their site. No founder profile. Photographs from the LOVR shoot. Built 09 Sep 2026, LOVR.
The brief. Start from scratch and create more in line with Blue Chip Advantage. No founder profile. Possibly only a couple of templates. The Advantage pages are shown first so the emails can be judged beside them.
Home, About, Fund overview and Contact at half size. The emails borrow their shapes, colours and type from these.
The August email as it arrived, and the eight page PDF it links to.
The monthly send. Lead article over the photograph the way the Advantage home opens, Troy's note as heading left and body right, the other four articles as photograph and text pairs, the About box, Ready to learn more with the four squares, the group footer. No founder profile.
One article as its own email. Hero with the headline over it, heading left and body right, a hairline between sections, the bottom line on navy with the staircase and an outline pill.
Opens on navy with the inset portrait, the Institutional Thinking shape. The consultation points as the FAQ hairline list. One outline pill.
The ASFA figures as the big Light numerals with labels on hairlines, the lump sums as a four column grid on the pale panel, the three ways to build super as keyword rows on navy.
Benefits as keyword rows on the pale panel, the Tip on navy with a photograph, the Warning as heading left and body right.
The contact page device: navy, the welcome, the electric pill, and the B mark cut out of the staircase photograph. What you will receive as three hairline columns. The approach copy on the pale panel.