Blue Chip email templates

Blue Chip, email templates, round 2

Rebuilt in the grammar of the Blue Chip Advantage site design: navy blocks, sentence case Montserrat, photographs with the headline over them, heading left and body right, big light numerals on hairlines, outline pills, the four black and white squares, the B mark cut from a photograph. Every word is the client's own from the August 2026 issue and their site. No founder profile. Photographs from the LOVR shoot. Built 09 Sep 2026, LOVR.

The brief. Start from scratch and create more in line with Blue Chip Advantage. No founder profile. Possibly only a couple of templates. The Advantage pages are shown first so the emails can be judged beside them.

Advantage reference Nicole's Figma, Blue chip Advantage Website

Home, About, Fund overview and Contact at half size. The emails borrow their shapes, colours and type from these.

Home
Advantage home
About
Advantage about
Fund overview
Advantage fund overview
Contact
Advantage contact

The original as sent 4 August 2026

The August email as it arrived, and the eight page PDF it links to.

The email, 640px
Original August email
PDF page 1
August 2026 newsletter PDF page 1
PDF page 2
August 2026 newsletter PDF page 2
PDF page 3
August 2026 newsletter PDF page 3
PDF page 4
August 2026 newsletter PDF page 4
PDF page 5
August 2026 newsletter PDF page 5
PDF page 6
August 2026 newsletter PDF page 6
PDF page 7
August 2026 newsletter PDF page 7
PDF page 8
August 2026 newsletter PDF page 8

The issue 01-august-issue.html

The monthly send. Lead article over the photograph the way the Advantage home opens, Troy's note as heading left and body right, the other four articles as photograph and text pairs, the About box, Ready to learn more with the four squares, the group footer. No founder profile.

600px
375px, phone

The article 02-feature-article.html

One article as its own email. Hero with the headline over it, heading left and body right, a hairline between sections, the bottom line on navy with the staircase and an outline pill.

600px
375px, phone

The update 03-short-update.html

Opens on navy with the inset portrait, the Institutional Thinking shape. The consultation points as the FAQ hairline list. One outline pill.

600px
375px, phone

The numbers 04-the-numbers.html

The ASFA figures as the big Light numerals with labels on hairlines, the lump sums as a four column grid on the pale panel, the three ways to build super as keyword rows on navy.

600px
375px, phone

The guide 05-the-guide.html

Benefits as keyword rows on the pale panel, the Tip on navy with a photograph, the Warning as heading left and body right.

600px
375px, phone

Welcome 06-welcome.html

The contact page device: navy, the welcome, the electric pill, and the B mark cut out of the staircase photograph. What you will receive as three hairline columns. The approach copy on the pale panel.

600px
375px, phone