Blue Chip email templates
Six emails in the Blue Chip brand, built from the brand manual and the grammar of bcsmsf.com.au. Every word is the client's own, taken from the August 2026 issue and their site; nothing is written new. Photographs are from the LOVR shoot. Left column of each card is the email at 600px, right is the same email on a phone. The original August send and the PDF it links to are at the top for comparison. Built 09 Sep 2026, LOVR.
Left: the August email as it arrived, a stock Mailchimp layout with Troy's note. Right: the eight page PDF the email links to, produced by a third party in partnership with the Institute of Financial Professionals Australia. This is what the templates replace.
The August email rebuilt word for word. Troy's note, his sign off, then the five articles from the PDF as a list a reader can scan on a phone. The About box from the PDF cover sits at the bottom.
One article, the last one in the August issue, as an email of its own. Photograph, eyebrow, headline, standfirst in blue, subheads, one arrow link. The issue's own general advice line in the mint panel.
Half photograph, half headline, the shape the site uses for Support you can trust. For a single change worth an email on its own. Family trusts, from the issue.
Retirement figures with the two ASFA tables as real tables, header row in Atlantic, hairlines, mint on the label column. Nothing rounded.
A how-to. Headline first, photograph as a band below the standfirst, bullet list with the lead phrase weighted, Tip and Warning as mint panels the way the PDF marks them.
For a new subscriber. Photograph, the newsletter's own About wording, what they will receive, a square outline button, Troy on Atlantic blue, contact block. In Mailchimp the greeting takes the first name merge tag.